Kemal Mermutlu
AI Creative Producer
Spec Trailer (ElevenLabs × Audi F1)
I created a 10 second, social-first trailer concept inspired by the ElevenLabs × Audi F1 partnership. The goal was premium, cinematic attention. A piece that could live on social as a partnership moment and show what’s possible when AI visuals are paired with high-end voice and sound design.
What this demonstrates:
• End-to-end AI production: visuals → voice → SFX → mix → final export
• Workflow thinking: structured prompting (JSON) and node-based iteration
• Creative judgement: selecting outputs that hit a clear quality bar
• Speed & polish: fast prototyping with a finished, campaign-ready feel
Note: This is speculative concept work created for demonstration purposes.
ElevenLabs x Audi F1 Concept
Push Play
Creative Steps
1) Reference image of the carStep 1: Reference intake (grounding the creative)
Started with a strong reference image to lock the “world”: proportions, lighting mood, materials (carbon fibre, gloss paint), and the overall premium motorsport finish. This keeps the generation anchored to a specific aesthetic rather than “generic AI F1.”
2) Video software (nodes) with JSON prompt & outputStep 2: Visual generation (node workflow & structured prompting)
Built the visual sequence using a node-based workflow so I could iterate quickly and keep control. I used Sequencer for this prototype. I wrote the prompt in a structured JSON format to make changes deliberate (camera language, lighting, realism constraints) and to document versions cleanly.Quality bar I optimised for: stable geometry, believable reflections, clean motion and avoiding distorted text/logos.
Full JSON Visual Prompt:
{
"description": "A single, unbroken continuous camera shot with NO cuts. The camera performs an infinite macro zoom, starting wide on the Audi F1 car and flying physically INSIDE the materials of the car, dodging carbon-fibre-reinforced polymer (CFRP) and mist before bursting out the other side.",
"style": "High-end CGI, hyper-realistic macro cinematography, 4K, kinetic energy, cold atmosphere",
"camera": "Continuous forward dolly, infinite macro zoom, simulated probe lens, obstacle-dodging motion, no cuts",
"lighting": "Clean studio lighting transitioning to internal atmospheric cold blue light, ending with warm spotlight",
"environment": "Minimalist studio -> Internal Microscopic World -> Concrete Wall",
"elements": [
"Audi F1 car (black, grey and red paintwork)",
"Red synthetic carbon-fibre-reinforced polymer (CFRP) fibers (giant scale)",
"Cold white vapor/mist",
"titanium and aluminum alloys for suspension and engine components",
"Titanium, Zylon & Aramids (Kevlar) (compressed silver pebbles/beads)",
"ElevenLabs Logo"
],
"motion": "Fast, fluid, obstacle-dodging, plunging downward, bursting forward",
"text": "none",
"music": "Whoosh of air, icy wind sound, mechanical crunch of carbon, squeak of titanium alloys, heavy bass impact",
"sequences": [
{
"sequence": 1,
"timestamp": "00:00-00:10",
"action": "In one continuous, unbroken take with no cuts, the camera starts on a completely static profile of the Audi F1 car and accelerates rapidly forward, shrinking to microscopic scale to fly directly into the carbon fibre front panel. Inside the car, the camera weaves and dodges around giant red carbon fiber elements while cold white vapor gusts swirl through the gaps. The camera then dives sharply downward, skimming fast over the rigid, black cross-hatch texture of the Carbon Fiber Flyplate, before pushing aggressively through the titanium and aluminum alloys for suspension and engine components core, squeezing past tight clusters of inflated silver alloy beads. Finally, the camera bursts out the other side, pulling back to reveal the ElevenLabs logo painted on a textured concrete wall."
}
]
}
3) ElevenLabs voice creation for VOStep 3: ElevenLabs voice direction
Moved into ElevenLabs to build a voice that matched the tone: calm, controlled, premium sports broadcast tone. I treated the VO like a real trailer read with short copy, clear emphasis, and pacing designed to land key visual beats.
4) Splice library searching SFXStep 4: Sound design palette (Splice)
Pulled a small, purposeful SFX palette: low-end rumble/engine bed, radio static and a one shot for momentum, plus one or two impacts to punctuate transitions. The goal wasn’t “lots of sound,” it was expensive restraint that supports the edit.
5) Ableton Live building audio to match visualsStep 5: Mix & timing (Ableton Live)
Built the final audio in Ableton: aligning VO and SFX to cuts, shaping dynamics and ensuring the reveal moment hits. VO sits forward; SFX support motion and scale.
6) Final videoFinal 10 second social-first trailer
Final export combines AI visuals + ElevenLabs voice + Splice SFX + Ableton mix. Built as 16:9 but can be reframed to work natively on social: fast hook, cinematic pacing and a clear partnership-feel finish.Deliverables: 16:9 master • 9:16 social cut (Reels/TikTok) • 1:1 optional
If I joined ElevenLabs, I’d scale this into a repeatable content engine:3–5 variations (alternate angles, different VO tones, different pacing)
A reusable prompt/workflow template for the team & community
Structured product feedback on motion stability, realism controls and brand-safe typography
Contact
If this is useful, I’d love to share more examples and talk through how I’d scale this into a repeatable content engine for ElevenLabs. Please get in touch below: